
Pressure For Change
Without pressure for change, there is insufficient impetus to carry an ERP project through and support will eventually wane.
Corporate pressures come in many types and forms. Some common pressures for change include the following:
- Need to facilitate company growth. Companies are either growing or dying, there is no staying the same. Many enterprises strive to exceed market growth or even to grow when their market is in decline.
- Globalization is leading to increased competition and new competitors. There is hyper competition in some industry segments and competitive shopping is much more automated. Competition is now only a mouse click away.
- A change in focus from just cost cutting to increasing top line revenues. Product or service cycle times have been trimmed, there are fewer economies of scale and fewer cost cutting measures available. Sales growth is the mantra.
- Commoditization of products. Products and services are becoming ubiquitous. The remaining differentiaters are now customer service, customer loyalty and a strategic customer relationship management business strategy. ERP systems aided with integrated CRM software can facilitate an enterprise-wide view of the customer relationship, increase customer wallet share, facilitate up-selling and cross-selling and decrease customer churn.
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